2019, SCBLife Assurance (Acquired by FWD Group in 2020)
An all in one insurance app for SCBLife Assurance. Innovative, in-class and engaging with personalised features.
Overview
Reinventing the experience in a competitive digital insurance market is a key step in the digital transformation roadmap for SCB Life Assurance, from being an insurance provider to a trusted partner to the consumer. To address the challenge, SCB Life Assurance approached Capco.
Together we articulated the foundational customer experience concept and technology platforms to design, develop and launch a new mobile app, which offers new innovative and efficient services that are relevant, valuable, and easy to access streamlined workflows and innovative features to encourage healthy living.
Remark: FWD Group acquired SCBLife Assurance. The company is now called FWD Life Insurance. Digital materials are now FWD branded.
The new platform, which is central to the company’s digitisation strategy, needed to provide reliable service, easy navigation, speedy performance and support as needed.
The design and experience have to be intuitive, usable and scalable to accommodate functional requirement changes and ongoing customer feedback.
The delivered solution:
1. Intuitive navigation to the visitor-specific information, forms and services
2. Easy-to-use claim and product browsing services
3. User-centric Information Architecture (IA) based on three user types
4. A single platform that gives customers a detailed view of their policies, to make payments, claims and to interact with an integrated fitness tracker
The delivered solution:
1. Intuitive navigation to the visitor-specific information, forms and services
2. Easy-to-use claim and product browsing services
3. User-centric Information Architecture (IA) based on three user types
4. A single platform that gives customers a detailed view of their policies, to make payments, claims and to interact with an integrated fitness tracker
The delivered solution:
1. Intuitive navigation to the visitor-specific information, forms and services
2. Easy-to-use claim and product browsing services
3. User-centric Information Architecture (IA) based on three user types
4. A single platform that gives customers a detailed view of their policies, to make payments, claims and to interact with an integrated fitness tracker
The delivered solution:
1. Intuitive navigation to the visitor-specific information, forms and services
2. Easy-to-use claim and product browsing services
3. User-centric Information Architecture (IA) based on three user types
4. A single platform that gives customers a detailed view of their policies, to make payments, claims and to interact with an integrated fitness tracker
Celebrate living with FWD MAX
This application is no longer public. An alternative application, FWD MAX can be downloaded on Google Play or Apple App Store. For more details please reach out directly via email.
